How to Choose the Best Life Insurance Policy Without Guesswork
Half of American adults own life insurance. That's 51%, according to the 2025 Insurance Barometer Study from LIMRA and Life Happens. The other half mostly aren't uninsured by choice. They're stuck. About 40% of adults, close to 100 million people, say they need coverage or more of it and still haven't bought any. Finding the best life insurance policy starts with understanding why that gap exists. Why Do So Many Families Stay Underinsured? Cost, mostly. Or rather, what people assume it costs. The same LIMRA study found that healthy adults aged 18 to 30 overestimated the premium on a $250,000, 20-year term policy by 10 to 12 times its actual median price. Confusion doesn't help either. Just 29% of consumers say they're knowledgeable about life insurance. Not deciding feels like a smaller mistake than deciding badly. It usually isn't. What Are the Benefits of Whole Life Insurance? Term insurance covers you for a set window: 10, 20, or 30 years. Whole life cov...